He wanted a clean, well illumined map as the poster boy for the subway, and he asked Massimo Vignelli of Unimark International to do the job. Ronan wanted an even more modern look to the system than the 1958 map reflected. When the Metropolitan Transportation Authority was created in 1968, Chairman William J. Schematic, or orthogonal, non-geographic maps had become the standard for mapping transit systems by the 1970s, a direction that the Transit Authority had begun taking in 1958. The publication of that map flew in the face of modernism. The map reflected the notion that the official New York City subway map should not show the city in a void but should reflect the city it serves.
It was a quasi-geographic map, the product of a committee at the Metropolitan Transportation Authority that I chaired for the bulk of its existence. It was 30 years ago, almost to the day, that a new subway map was brought into play.
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